campaign : Creative Success
In this Making for Change campaign, Creative Success CEO, Faz does a brilliant job at looking at the importance of creativity for all ages. She uses the making process to demonstrate this with a booklet, colouring activity and badges of solidarity. Everyone can get involved.
It also shows the necessity of giving time to the issues that matter to young people. Faz chooses to focus on the specific, relatable topic: the pressure to pick a ‘sensible’ rather than creative subject at school and in a career.
“Everybody is a GENIUS, but if you judge a fish by its ABILITY to climb a tree, it will live its WHOLE life believing that it is stupid.” - Albert Einstein
helping fishes to swim
This campaign involves others in the making process and colouring is an excellent first step to embracing creativity - even for little ones! For an older audience, they commit to advocating for solidarity by making the badges rather than just wearing them.
Signs of solidarity have often been an important part of many global social action campaigns. Read more about signs and badges in the scrapbook.
You can explore what craftivism means to lots of different people and send us your own ideas on our manifesto page.
helping both parents and children
The Creative Success booklet directly addresses children and their parents, combining an emotive approach with information and action.
For emotion it persuasively shows that it is impossible, even harmful, to push someone into a role that they are not suited for.
For education it clearly sets out '5 Reasons to Study Creative Subjects' and a list of possible creative careers.
But for action it ends on a series of questions for personal reflection or group discussion.
Like many social issues, it can be difficult to start a conversation, especially if starting from opposite points of view.
<<read Faz's booklet
What would you include if making your own Creative Success booklet? Consider all your options then select the most compelling ideas as this will help convince others.
What other creative activities could get people thinking about your campaign? Playing a game, following a trail? Could you put things in unusual places for people to find?
What visual symbol would represent your ideas? Faz used the fish in a tree design to represent her campaign and made her templates using a 3D printer but you could use anything you have to hand (paper, card, modelling clay). Making a simple print block could be a good way to get started.
Can you make a solidarity badge for your campaign? Faz made hers from metal.
What material would you use? Could you draw, knit, crochet, sew or print some? Or better still can you get other people to make one of their own?
Your Turn To make
A Curator's Perspective
My own experience of working in the arts and choosing it over a 'safe' and traditional career makes this campaign feel relatable. The campaign also feels really important for young people in Birmingham and those engaging with Craftspace's programmes.
Research into systematic inequality shows that working hard to succeed may not even be enough to overcome racial, class, gender, geographical or other obstacles.
Faz's campaign is truly special by showing that building a support network can help on this journey - maybe with a mentor too?
Pause for Thought
When was the last time your parents did something creative?
Could encouraging them to experiment with creativity - whether it's cookery or crafting - help them understand you better?
get your parents making!