campaign : All People are Still People
In the first strand of the programme in 2016, young participants Vishal, Rahul, Terrell and Sanam developed this project in response to their own experience of Stop and Search and a feeling of being targeted unfairly by the police in the Handsworth area, Birmingham.
These young people used the power of the personal alongside a simple statement to memorably present how the police disproportionally stop young brown and Black men. In 2020, when even the leaders of Western democracies still struggle with acknowledging the equality of their citizens, this campaign remains really important.
Their presentation skills were exceptional as they involved visitors to the showcase in the process of data collection. This encouraged attendees to consider their own experience of the law in a powerful combination of facts and emotions.
The Power of the Personal
Craftspace organised steering groups with young people aged 16-25 before the programme.
This showed it was important for young people to choose the ideas that were important to them, which is more effective in appealing to the humanity of the audience they wanted to speak to - in this case, the police.
"The social justice issue that we picked was racism and we narrowed it down to racial profiling. As we are all from Handsworth we believe that stop and searches happen to us and we are picked on because we are ethnic minorities. So we feel like it affects us every day."
Your Turn To Present
Could you use a group activity to engage your audience with your social issue?
Take a look at Mahnaz’s campaign Tea 4 Change and make a teabag! This activity offers a chance for people to talk to others in their community that they haven't spoken to before - particularly those who may not belong to their same background and culture - in order to start conversations.
What other creative methods could you use to track and show facts and figures alongside stories and the personal? Zines are self-published magazines and are a tool not only for activism, but for amplifying personal stories and voices, particularly those that are often not heard.
As demonstrated in the Choices campaign, presenting an issue can be challenging. Yet, presenting a campaign doesn't always need you to talk.
Take a look at our Film School in the cinema to see films that also explored the experience of discrimination and other social issues.
Enter the Cinema
A Curator's Perspective
As a young person, we shouldn't have to prove our point, but in a society where younger generations are undermined, it's empowering to see other young people take control by collecting their own data, but also adding their own creativity to this!
But how can we always strive to do more to show injustice and challenge prejudice? For instance, have you heard of a privilege walk? They can be very moving though there are criticisms.
Pause for Thought
If you're not able to travel and share your own story, a craftivism campaign can, by: digitising your zine, sharing a tutorial of your making process on TikTok or sending packs in the post.
What ways are you already using that might make your campaign go further?
want more? - check out the scrapbook
At the 2016's Making for Change showcase, Vishal explained their idea to engage visitors.